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Deadline for entries - 19 June 2017


Category: Economic Empowerment Awards


Dawn Nathan-Jones is the former CEO of the Imperial Group - Car Rental Division, consisting of: Europcar South Africa and SADC; Europcar Van Rental; Europcar Chauffeur Service; Tempest Car Hire; Auto Pedigree; Imperial Auto body; Danmar and Gage Car Hire.

Dawn’s strong vision and leadership have been evident throughout her 16 years as CEO of Europcar SA, previously known as Imperial Car Rental, one of the country’s most successful car rental companies. Her major successes include taking the business from fleet of 2,500 vehicles to over 20,000 when she stepped down from her role at the end of 2015.  Dawn was instrumental in rebranding of Imperial Holdings in 2009 and Chairman of the Imperial Brand Council.  Imperial Car Rental and Europcar merged in 2007, and she was responsible for the repositioning of the car rental division and consolidation and rebranding of Imperial Car Rental to Europcar in 2009.

Career Path

Dawn joined Imperial Car Rental in 1979, when the company was in its infancy and had only been operating for a few months. Moving through the ranks, she was appointed to the Imperial board in 1986. She succeeded founder Carol Scott at the helm of Imperial Car Rental in September 1999. Dawn also served on the board of Imperial’s Vehicle Retail, Rental, and After Market Parts Division, and served on the EXCO of the main Imperial Group Board.

Professional Memberships

In October 2012, Dawn was appointed and served as Vice President of the industry body SAVRALA, where she has played an active role for the past 20 years. She is a member of the Business Women’s Association, IWF (International Woman’s Forum), Institute of Directors an advocate of Equal Opportunities for Woman, and founded the Europcar Jewish Woman in Leadership Award.  She has been an active lobbyist between Government Authorities and Business particularly in the Motor Industry, and the South African Retail and Rental and Leasing Associations.

Dawn has sat on the Tourism Business Council SA, and actively participats in various tourism initiatives and advisory boards.

Corporate Social Responsibility

Dawn was a founder patron of the Nelson Mandela Children’s Fund, and she worked with Reach for a Dream, Miracle Drive and the Ukhamba and Imperial Community Development Trust, also taking part in projects benefiting abandoned children and promoting social upliftment.

Imperial being the leader in mobility in South Africa, Dawn  lead a number of road safety initiatives and  a founder member of the Imperial Road Safety Program – I Pledge that focuses on three important road safety initiatives:-

-          Car Sets for kids campaign

-          Scholar patrol improvement projects in rural areas and communities teaching learners of the importance of road safety, and pedestrian awareness.

-          Highway patrol vehicles during peak season to assist the local authorities to monitor unlawful driving and promote road safety to holiday makers.



  • ·Women of the World Award in 2013
  • ·Transnet’s Boss of the Year 2007

Was a finalist and nominated for the following awards:

  • ·Finalist - Business Women of the Year 2008
  • ·Nominee and runner-up for the ABSA Jewish Achiever Award 2008
  • ·Nominee and runner-up for the ABSA Jewish Achiever Award 2014