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Deadline for entries 25 June 2019

linda smith2LYNDA SMITH

Category: Women Empowerment in the Community



Lynda describes herself as a social entrepreneur. She graduated from the inaugural class of the GIBS Social Entrepreneurship Certificate Programme in 2009, which aims to impart the necessary business skills for creating powerful, systemic change to build effective and sustainable institutions for long-term impact.

Pulitzer Prize winner Thomas Friedman describes the social entrepreneur as someone who “burns with desire to make a positive social impact on the world, but believes that the best way of doing it is, as the saying goes, not by giving poor people a fish and feeding them for a day, but by teaching them to fish, in hopes of feeding them for a lifetime.” As such and just as Friedman puts it Lynda offers her clients a “business-school brain with a social worker's heart”, with the overall vision that guides her work to see people empowered.

Key to what makes Lynda tick is her passion for people and the development of leaders. But these are not just any leaders. These are leaders who understand their role as gamechangers on the social landscape, leaders who want to impact the world for change. Lynda's understanding of leader is also not limited to the adult arena. Her span of world reflects what she calls a “cradle to grave” mindset, whereby she involves herself in work involving both the ECD (Early Childhood Development) space as well as work in what she calls the “Refirement” space, which caters to mature individuals wanting to impact society in a meaningful way. More specifically, Lynda has a passion for children, women in leadership and understanding how we as South Africans can unlock skills development and grow the economy.  To Lynda's mind, the social landscape of South Africa will only be transformed when South Africans internalise the importance of their role in developing future generations.

Lynda is a master networker, innovator and big-picture thinker, able to connect the “right” people up for the task at hand, thereby creating synergy and dynamism. She has travelled extensively both locally and internationally, sharing her diverse experience and showcasing her ability to challenge traditional boundaries and bring divergent people and thinking together for the development of creative collaborations. Her knowledge and experience span education, business and the South African Baby Boomer market (people born between 1946 and 1964).



Lynda offers 38 years of business experience and a unique set of skills and knowledge, creating an unmatched value proposition in dealing with all aspects of the local Baby Boomer market.